Whether served on the rocks or mixed into a refreshing margarita, tequila is a favourite spirit for many alcohol-drinking adults and a trending ingredient for cooking this year — and it seems that more and more celebrities are taking their love for the spirit to the next level (whether they have a cultural connection to tequila’s roots or not) by taking ownership in tequila brands. For celebrities, owning a tequila brand can be a lucrative venture or side hustle — potentially bringing in, as VinePair explores, everything from financial gains and, sometimes, a certain “cool” factor.
Wondering which celebs own their own tequila brand, and just how rich they are? From Kendall Jenner to Diddy, we’ve rounded up some of the richest celebrities who own, founded or invested in tequila brands, according to their estimated net worth. Note: all figures are estimated, in US dollars and based on sources like Celebrity Net Worth, Wealthy Gorilla or Forbes.