When Jamie Redknapp became brand ambassador for an outdoor clothing brand named Sandbanks, it must have felt like a perfect fit. The former footballer-turned-pundit is not only an advocate for the Poole district, but having spent a great deal of his childhood growing up on the south coast, and in doing so he knows what is needed for a life in the great outdoors.
Sandbanks – the brand which Redknapp fronts – is ethical, sustainable and most importantly to the name, premium – so much so, that it is now being adopted by a raft of celebrities.
Declan Donnelly, Ant McPartlin, Steven Gerrard, Maya Jama, Tyson Fury, Michelle Keegan, Steven Gerrard, John Terry, Niall Horan, Jamie Dornan and Jamie Carragher have all been photographed wearing the brand’s flagship coats, and that is before we even mention the Redknapps themselves. Jamie is often seen wearing the jackets during football commentary, and, to be fair, they do look cosy
Read more: Who is Jamie Redknapp’s wife Frida?
But it hasn’t been all smooth sailing for the celebrity fan base, The Mirror report in December 2021, Top Gear got into a row with Jamie’s good friend Freddie Flintoff, after Flintoff is said to have inadvertently promoted the clothes line on air. It is claimed that in the show, the coats have been featured six times since series 28 and are often on-screen for more than ten minutes at a time
Flintoff has been seen wearing a variety of Redknapp’s Sandbanks jackets on the motoring series since January 2020. Flintoff was also seen wearing a Sandbanks coat in an official BBC photo, in which he sits on a yellow Porsche, as well as in a behind-the-scenes shot with co-stars Paddy McGuinness and Chris Harris. The snaps were taken down after the Mirror alerted the BBC.
The BBC is bound by strict conflict of interest rules in which the rules state that “on-air talent, in any genre, engaged by the BBC must not accept clothing or products free, or at considerably reduced cost, in exchange for wearing or using them on air.” A source said they were told that although Flintoff’s coat was a gift from Redknapp, it was “categorically not accepted in return for wearing or promoting it on Top Gear”
The BBC bans products being given “undue prominence” but Top Gear said this was not the case. A spokesman said: “Flintoff has sported a multitude of coats across his 27 filmed episodes but wearing a modestly-branded jacket in six episodes over two separate series does not constitute an editorial guidelines issue.”
What is Sandbanks clothing?
Sandbanks (the clothing company) produces a range of ethical clothing which is free from animal and fur down. The clothes are made from premium recycled materials, and the brand claim to interrogate all elements of their supply chain in order to produce an ethical product.
The clothing line was first launched in 2019, led by creative director Sam Harman, 35, and managing director Wayne Collins, 57. Both locals in the Dorset area, the company now runs from a site at Tower Park in Poole, on Mannings Heath Road. Jamie Redknapp then partnered with the brand, which puts sustainability front and centre. The team told Dorset Live “We launched with the aim to make luxury jackets out of sustainable materials and we heavily believed that we could” adding “the whole strategy is a high quality product with sustainability at its heart”.
Unsurprised by the celebrity adoption of the brand, both Harman and Collins say that the placement of the brand name of Sandbanks was very much a conscious choice, based on the locations’ natural beauty being challenged by rising sea levels, as well as its community’s high value and aspirations.
With 700% growth over the last year, it seems that Sandbanks clothing is a brand that you are set to see for the foreseeable future. Of course, if you want a premium item, it is going to come with a premium price tag, in the case of Sandbanks core coat range, men’s jackets cost anywhere between £265-£1,250 and for women’s coats, prices vary between £350 and £725.
The brand has just announced that they will appear in Selfridges from A/W2022, otherwise there are currently nine stockists in the UK or you can order online.
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