Peacock has entered into an agreement that brings Hallmark Media to the streaming service.
Starting Nov. 2, Peacock will have a brand hub for live stream and on-demand programs from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama “as part of a first-of-its-kind linear plus SVOD [subscription video on demand] deal for the network.”
Peacock said viewers will find “live simulcasts of all three channels with current season programming available live and on-demand next day as well as a robust library of movies within the Hallmark library, including signature holiday favorites.”
“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”
Peacock subscribers also will have access to Hallmark content on demand with live and next-day access to popular shows including “When Calls the Heart” and “Ride” and “The Way Home” that premieres next year.
- SUBSCRIBE TO PEACOCK: A Peacock Premium plan is $4.99 a month. Premium Plus, with no ads, is $9.99 a month.
The agreement is just in time for the new Hallmark Countdown to Christmas and Hallmark Movies & Mysteries Miracles of Christmas movies this weekend, Nov. 4-6.
New movies launched the weekend of Oct. 21.
New “Countdown to Christmas” movies air at 8 p.m. Fridays, Saturdays and Sundays on the Hallmark Channel. New “Miracles of Christmas” movies air at 10 p.m. Saturdays on Hallmark Movies & Mysteries.
- “A Magical Christmas Village,” 8 p.m. Friday, Nov. 4
- “Lights, Camera, Christmas!” 8 p.m. Saturday, Nov. 5
- “All Saints Christmas,” 8 p.m. Sunday, Nov. 6
- “A Maple Valley Christmas,” at 10 p.m. Saturday, Nov. 5