- Kim Kardashian rose to fame on her family’s reality TV show, Keeping Up With the Kardashians.
- Kim has evolved into an entrepreneur and spokesperson for a variety of companies.
- Kim is the richest in her family thanks to revenue from her businesses, but she also had to pay a big fine to the Securities and Exchange Commission this year.
The name Kardashian is basically synonymous with kash, and lots of it. Yes, Kylie Jenner’s supposed-billionaire status stirred up controversy earlier this year, but older sister Kim Kardashian solidified her true, bona fide billionaire status last year in 2021. Like, for real. And now, she is almost a billionaire twice over.
True to her recent viral quote, this woman knows how to “get your f**king ass up and work.”
The reality TV star, model, and entrepreneur has multiple business ventures and new projects popping up on the reg. But with all that coin comes taxes. And Kim just paid out more than $1 million to settle charges from the Securities and Exchange Commission (SEC) after she failed to disclose a payment she received for plugging a crypto asset on Instagram. More on that in a sec.
Of course, Instagram posts aren’t the only way Kim makes money. All these diverse streams of income keep her net worth growing at a rapid pace. Here’s what to know about Kim’s net worth, how it compares to the rest of the Kardashian-Jenner family, and everything that goes into it.
What’s Kim Kardashian’s net worth and how does it compare to the rest of the Kardashian family?
So…Kim made some solid cash in a short amount of time. There’s a good chance Kim’s worth is going to keep on going up.
What helped Kim clench the title for “Richest Kardashian-Jenner”? Cash flow has been really, really good with her SKKN by Kim and SKIMS businesses. And, of course, she’s made some serious coin from reality TV and endorsement deals. Smaller investments also bring in a solid amount of money, Forbes says.
Here’s how the rest of the family’s net worth breaks down:
Kim just paid a big fine to the SEC for failing to disclose money she made on a crypto post.
Despite her stacks, Kim had to cough up $1.26 million to the SEC in October of 2022 after she promoted EthereumMax’s crypto asset on Instagram without disclosing that she had been paid for the post, according to the SEC. Kim was reportedly paid $250,000 for the post.
The SEC says Kim violated the “anti-touting provision of the federal securities laws” which is a legal guideline that basically prevents people from promoting securities offerings without disclosing that you were paid a fee to do so.
“This case is a reminder that, when celebrities or influencers endorse investment opportunities, including crypto asset securities, it doesn’t mean that those investment products are right for all investors,” Gary Gensler, chairman of the SEC, said in a news release. “Ms. Kardashian’s case also serves as a reminder to celebrities and others that the law requires them to disclose to the public when and how much they are paid to promote investing in securities.” As part of the deal, Kim has also agreed not to promote crypto for three years.
However, Kim didn’t admit to the charges or deny them—she simply paid up.
She does pretty well with The Kardashians.
The fam launched their newest Hulu show, The Kardashians, this year, and Kim’s not hurting for cash from the deal. Kim, her sisters, and their mom, Kris Jenner, will earn nine figures from the deal, and they’ll split the money evenly, according to Variety. That means the Kardashians got paid at least $100 million at the very least.
At the bare minimum, then, Kim would probably receive $16.6 million from the show. “We are all equals,” Khloe Kardashian said of their salaries.
KKW Beauty brought in the billionaire bucks.
After a few beauty attempts (don’t feel bad if you don’t recall Khroma Beauty or Kardashian Beauty), the KKW Beauty (now revamped as SKKN by Kim) turned into a hit. Based on her deal with Coty, the brand was worth around $1 billion.
But in 2022, Kim shut down the KKW beauty and fragrance lines only to rebrand them under the name SKKN. She told Page Six she wanted everything under one brand name and on one site together.
Kim launched KKW Beauty in 2017 after her sister Kylie Jenner had mega success with Kylie Cosmetics. Kim took a lot of kues (sorry) from Kylie’s brand and did a similar direct-to-consumer model that drew in a lot of people through social media.
Her first offering with KKW Beauty—300,000 contour kits—sold out in two hours, Forbes reports. The brand expanded into eyeshadows, concealers, lipsticks, and fragrances, and generated more than $100 million in sales in 2018 just a year after launching, per Forbes. In 2019, Kim expanded the collection to include body products and sales expanded right along with them.
This content is imported from poll. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
By November of 2020, Kim and her longtime makeup artist Mario Dedivanovic launched their second collaborative collection, titled, “The Artist and the Muse.” They announced it with an Instagram message: “A special & meaningful project and collection thoughtfully created over the past year by the artist @makeupbymario for his muse @kimkardashian.” The collection includes two eyeshadow palettes, matte lipstick, lip gloss, lipliner, blush, and foundation.
Kim sold 20% of KKW Beauty to Coty for $200 million in 2020, which valued her company at $1 billion, Forbes says. She also retains a 72% stake, which is worth about $500 million.
SKIMS has broken sales records.
Kim rebounded from a shaky start with her shapewear line, SKIMS, formerly known as Kimono. That misstep didn’t deter customers, as many sizes sold out on the first day. SKIMS made $2 million in the first few minutes of the site going live, per TMZ. To put SKIMS sales in perspective, Spanx made $4 million during their entire first year of business.
And Kim’s cash influx from SKIMS hasn’t shown any signs of stopping. TMZ reported that the SKIMS restock was actually more successful than the initial launch, with “over a million people” on the waitlist.
SKIMS has also benefited hugely from #pandemic life. Kim pivoted the brand to include loungewear after the pandemic started, which fueled sales, Forbes says. Kim owns a majority stake in SKIMS.
The brand is now worth $3.2 billion after raising raising $240 million from investors, according to Bloomberg. “This latest round [of funding] will allow us to focus on bringing more innovations and solutions to our customers and become even more of a trusted resource for them,” Kim told the outlet.
Kim launched a private equity firm called Skky Partners in September 2022.
On September 7, 2022, Kim announced the launch of a private equity firm called Skky Partners in a Twitter post.
“I’m pleased to announce the launch of @SKKYPartners with private equity veteran Jay Sammons as co-founder and co-managing partner, along with @KrisJenner who will serve as partner at our firm,” she wrote. “Together we hope to leverage our complementary expertise to build the next generation Consumer & Media private equity firm.”
Similar to a mutual fund or hedge fund, a private equity fund is a pooled investment vehicle where the adviser pools together the money invested in the fund by all the investors and uses that money to make investments on behalf of the fund, according to U.S. Securities and Exchange Commission.
SKKY Partners plans to make investments in consumer and media companies, the company announced. They intend to fund startups in the categories of consumer products, digital, ecommerce, consumer media and entertainment, hospitality and luxury.
Kim changed the fragrance marketing game.
Kim launched KKW Fragrance in 2017 before shuttering and rebranding it along with her skincare line in 2022.
While active, her perfumes, Crystal Gardenia, Crystal Gardenia Oud, and Crystal Gardenia Citrus, netted $10 million within the first 24 hours, according to TMZ. With only 300,000 bottles made, fans scrambled to scoop one up.
Kim also announced a holiday exclusive fragrance in December 2019 with Ulta: Crystal Pear & Peony. Each bottle retailed for $35.
SKKN skincare line has gotten a lot of buzz.
The nine-step skincare line costs about $630, with items like hyaluronic acid serum and vitamin C oil each costing $90, per USAToday. It’s still so new that there aren’t any official numbers out on SKKN by Kim, but chances are it’s doing pretty well.
Up next for SKKN? Home accessories, apparently:
Kim keeps up with endorsement deals.
Scroll through Kim’s feed, and you’re bound to come across a collaboration or partnership in one of the squares. Companies will pay an untold amount of money to get the attention of her 331 million followers.
Though she doesn’t disclose the going rate for a paid post on her Instagram account, she revealed at a New York Times conference that she turned down $1 million for a post at one point.
“So there was a fast-fashion brand, a few of them, and they would knock off Yeezy all the time, his color palette, designs,” CNBC reported her saying. “So this fast-fashion brand offered me a million dollars for an Instagram post, and I thought, ‘OK, well that’s easy’—just to wear clothes that I could pick, anything that I wanted, it’s a quick post. And when I told [Kanye] about it, he asked me not to do it and said out of respect, I don’t think that we should be giving them everything, they copy everything.” Kanye gave her a million-dollar check for Mother’s Day as a thank-you.
Less frequently, Kim appears in commercial ads, but when she does, it’s epic. In an ad launching Facebook Portal, the tech giant’s smart video chat platform, she and J.Lo make plans for a holiday party before A-Rod (RIP) crashes their chat.
Kim is also the “chief taste consultant” for Beyond Meat, but the company didn’t disclose the financial terms of its deal, per the New York Post. She recently promo-ed the new Stuart Weitzman fall shoe collection, too.
Kim earned royalties from her mobile game.
She may not be royalty, but she earned royalties from the mobile game Kim Kardashian: Hollywood, before it was shuttered in 2019.
Her game had been downloaded more than 60 million times. That added up to $200 million in revenue, and 28 percent of that went right in her pocket, per CelebrityNetWorth.
Kim made $5 million per season of KUWTK.
She probably made around $5 million each season if the fam splits their checks evenly. According to a 2017 report from Variety, E! paid the Kardashian klan “below $100 million” to renew KUWTK for three years. And in 2015, The Hollywood Reporter revealed that the family signed an $80 million deal for a three-year contract, so it’s safe to assume the newer payment plan ranges somewhere between $80 and $100 million. No biggie.
Kim has opened up about her struggle with psoriasis on the show:
How the Kardashians split those millions is unclear. Momager Kris Jenner said that the family splits the earnings pretty much down the middle. “Everybody gets paid pretty much equally, ’cause we all film a lot, and we all work hard, and we’ve created this show and this brand for the last decade,” she said on Ellen.
So, assuming the three-year deal was around $90 million—split six ways between the Kardashian sisters, the Jenner sisters, and mom Kris—Kim made approximately five million dollars per season.
Jennifer Nied is the fitness editor at Women’s Health and has more than 10 years of experience in health and wellness journalism. She’s always out exploring—sweat-testing workouts and gear, hiking, snowboarding, running, and more—with her husband, daughter, and dog.