Speaking to Nordstrom about her shapewear and clothing line, now extending to swimwear with the 2022 launch of SKIMS Swim, Kim said:
“The inspiration for SKIMS started with finding solutions for dressing issues as opposed to “fixing” or changing a woman’s natural shape and figure. I wanted shapewear that would allow me to wear amazing fashion pieces comfortably—whether it be a super high slit, low back or plunging neckline.”
“I also wanted SKIMS to feel accessible for all women, so from the beginning I wanted at least nine shades and an extended size range,” she added.
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