Ahh yes, the humble and forgotten predecessor to the host of successful beauty brands the reality family has gone on to launch. Khroma Beauty was launched as an Ulta exclusive line in 2012, but the products were quickly pulled from the shelves.
According to Fashionista, multiple brands sued Khroma Beauty for copyright infringement, claiming that the brand name was too close to pre-existing brand names. Khroma Beauty tried to keep the name, but they lost the legal battle and renamed it Kardashian Beauty.
The trouble doesn’t stop there though. While their products started to gain fans, with Kardashian Beauty’s 3-in-1 Hairstyling Iron even earning an Allure Best of Beauty Award in 2015, the sister’s brand was faced with more legal problems.
“In 2016, Khloé, Kourtney, and Kim were named as defendants in a civil lawsuit brought by Hillair Capital Management. The firm claimed it put $10 million into the sisters’ Kardashian Beauty after the previous business partner, Boldface, began to struggle. Hillair bought out Boldface, but because the sisters were unhappy with the terms of the deal, they simply stopped promoting the brand publicly,” said Fashionista.
Hillair’s suit against the sisters had the goal of earning back its $10 million, as well as the estimated $180 million in revenue the brand was projected to bring in if the Kardashians had been promoting the products.
The legal troubles were far from one-sided though. The Kardashians claimed that they hadn’t seen any royalties — AKA money — from Hillair. According to Forbes, the sisters won the lawsuit in 2021 and were awarded $13.5 million.