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A two-time unified champion, Gennadiy Golovkin has been the King of the Middleweights since he won his first title in 2010. The 40-year-old is the IBF, IBO and WBA (Super) middleweight champion and is looking to win more gold before all is said and done. 

Golovkin made his pro debut in 2006. He has beaten the likes of Gabriel Rosado, Daniel Geale, David Lemieux, Kell Brook and Daniel Jacobs. In 2017, Golovkin and Canelo Alvarez fought to a split decision draw. In a rematch in 2018, Canelo won via a controversial majority decision scoring. Since then, Golovkin has won four in a row, including the aforementioned middleweight titles. 

Golovkin faces Canelo for the third time for Canelo’s undisputed super-middleweight titles on Saturday. Inside the T-Mobile Arena, Golovkin is ready to even the score.  

The Sporting News looks into how Golovkin has accumulated his fortune and where he stands among the wealthiest and most influential athletes in the world.

MORE: Join DAZN to watch Canelo vs. Golovkin 3

Gennadiy Golovkin’s net worth: How much does GGG make? 

According to Celebrity Net Worth, Golovkin’s net worth is around $30 million. 

Comparing him to his biggest rival, Canelo Alvarez has a net worth of more than $140 million. 

Gennadiy Golovkin’s career earnings

Per Celebrity Net Worth, Golovkin earned about $22 million from the first fight with Canelo Alvarez and about $30 million in the second fight. 

After those fights, GGG signed a three-year, six-fight, $100-million deal with DAZN in 2018.

According to Total Sportal, against Sergiy Derevyanchenko, Golovkin made about $7.5 million. Against Kamil Szeremeta, Golovkin made about $7 million, with an additional $2 million to $4 million in PPV sales. Golovkin reportedly earned between $5 million and $12 million in his last fight against Ryota Murata. 

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MORE: Clobberin’ Time: Gennadiy Golovkin previews Canelo Alvarez trilogy boxing fight

Canelo Alvarez vs. Gennadiy Golovkin 3 fight purse: How much will Golovkin make? 

Per Sports Zion, Golovkin will make $8 million for his trilogy fight against Canelo. Including the PPV bonus, Golovkin could end up taking home between $43 million and $50 million. 

Gennadiy Golovkin’s endorsements

According to Forbes, Golovkin has endorsement deals with watch company Hublot, Tecate and Chivas regal. He earns about $2.5 million from these endorsements. Golovkin also has a multi-year deal with Nike’s Jordan brand.  

Gennadiy Golovkin’s social media influence

Golovkin is one of the most popular boxers in the world. He has more than 1.4 million followers on Facebook, 4.5 million followers on Instagram and 676.5K followers on Twitter

Gennadiy Golovkin charities

In 2017, Golovkin supported the building of a children’s playground in his home in Kazakhstan as part of a social program. 

That same year, he traveled to Mexico to donate through the Carlos Slim Foundation to the victims of the powerful earthquakes that struck the country. 

MORE: Canelo vs. GGG 3: Date, start time, card, PPV price, tickets

When is Canelo Alvarez vs. Gennadiy Golovkin 3? 

  • Date: Saturday, Sept. 17
  • Main card: 8 p.m. ET | 1 a.m. BST | 10 a.m. AEST (Sunday)
  • Main Event: 12 a.m. ET | 5 a.m. BST | 2 p.m. AEST (approximate)

Canelo will face off against Golovkin for the third time on Saturday. The main card will air at 8 p.m. ET | 1 a.m. BST | 10 a.m. AEST (Sunday). Canelo and GGG should make their way to the ring around 12 a.m. ET | 5 a.m. BST | 2 p.m. AEST, depending on how long the undercard fights last. 

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How to watch Canelo vs. GGG 3

The Canelo vs. GGG main card will air on DAZN, which will show the fight via a special pay-per-view format. 

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Canelo Alvarez vs. Gennadiy Golovkin 3 PPV price: How much does the card cost?

  • DAZN monthly subscription: $19.99 in the U.S., $20 in Canada, £7.99 in the U.K. 
  • DAZN annual subscription: $99.99 in the U.S., $150 in Canada

MORE: Join DAZN to watch Canelo vs. Golovkin 3

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Because it is a pay-per-view event, the fight will cost $64.99 in the United States for current subscribers and $84.99 for new subscribers.

In Canada, the cost of the DAZN PPV will be $64.99 for current subscribers and $89.98 for new subscribers. 

Customers in the U.K. can sign up for DAZN for £7.99 per month. The fight will cost £9.99 for current subscribers and £17.98 for new subscribers. 

In Australia, the cost of the DAZN PPV will cost $44.99 AUD for current subscribers and $48.98 AUD for new subscribers. 

Canelo Alvarez vs. Gennadiy Golovkin 3 fight card

  • Canelo Alvarez (c) vs. Gennadiy Golovkin for the WBA, WBC, IBF, WBO, and The Ring super-middleweight titles
  • Jesse Rodriguez (c) vs. Israel Gonzalez for the WBC super-flyweight title
  • Diego Pacheco vs. Enrique Collazo for the WBC USNBC Silver super-middleweight title
  • Ali Akhmedov vs. Gabe Rosado for the IBF North American super-middleweight title
  • Austin Williams vs. Kieron Conway for the WBA International middleweight title
  • Marc Castro vs. Kevin Mendoza; Lightweights
  • Aaron Apone vs. Fernando Molina; Super-Lightweights
  • Anthony Herrera vs. Delvin McKinley; Super-Flyweights
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